Project description: Rotterdam has matured as a tourist destination during recent years. Due to an increased demand it is expected that the municipality will need to orchestrate the balance between additional hotel room supply on the one hand and the residential climate on the other. To anticipate on the potential future developments, the city has commissioned Horwath HTL to provide an analysis of the hotel market.

Horwath HTL approach: in the study, the current hotel supply and demand is outlined. Based on an analysis of the demand generating factors in Rotterdam, a forecast was created for the future room occupancy and average daily rate. Rotterdam City Development can translate the market dynamics into matching hotel policy.

Project status: The Municipality of Rotterdam has used the evaluation to assess the proposals of new hotels.