Market analysis The Hague and surroundings – The Hague
Project description: The Hague frequently encounters planning situations including hotel developments. For this reason, the municipality was in need of a both quantitative and qualitative overview of the hotel market, along with hotel development opportunities.
Horwath HTL was assigned to conduct the analyses that form the basis for the hotel zoning plan along with planning guidelines allowing for sustainable urbanisation.
Horwath HTL approach: We have conducted a full analysis of the historic supply and demand growth, influencing factors and subsequent future growth projections. By means of this analysis can be advised which hotel concepts might strengthen the city’s image as a leisure destination, resulting in additional demand growth. Additionally, Horwath HTL has calculated the desired supply growth based on a sustainable demand scenario using empirical data. Consequently, the current hotel policy could be evaluated.
Project status: The Municipality of The Hague has used the evaluation to determine the feasibility of new hotels.