Recovery Roadmap: Destination Management & Marketing Perspective
By Marco van Bruggen on 13. July 2020
Tourism has been one of the most significantly hit industries by the emergence of global COVID-19 pandemic. With most airplanes still grounded, hotels slowly recovering, investments on a standby and travelling in general limited, destination marketeers and managers are nowadays experiencing some of the most challenging times in their careers.
Now, more than ever, DMOs should take responsibility of managing and marketing destinations and demonstrate determined, visionary, smart and dedicated leadership in order to ensure accelerated recovery. Our latest report, Recovery Roadmap: Destination Management & Marketing Perspective, by Horwath HTL Croatia, discusses practical aspects of tourism management and marketing in preparing and adjusting destinations to the ‘new normal’.