Industry Report: Hospitality – Planning for the ‘New Normal’
By Marco van Bruggen on 15. May 2020
COVID-19 has highlighted the fact that the travel and tourism industry is exposed to a global crisis of confidence and steps need to be taken quickly to mitigate the impact on the hospitality business. Difficult decisions will need to be taken to protect assets and value, at the same time as making sure the business is in good shape to take advantage of the inevitable rebound.
With the arrival of the COVID-19 Black Swan, where you were on the curve of your own business cycle will determine your plan for the immediate future and how you eventually emerge from the crisis – Philip Bacon, from Horwath HTL Spain reviews key issues with a series of questions to determine your planning strategy for the ‘New Normal’.